Personalized Care

At Genesis, our mission is to provide personalized, relaxed care – with 24/7 access to your doctor  

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Our Services

Year-Round Concierge Support From Your Genesis Physician

Year-Round Concierge Support From Your Doctor

Your Genesis physician serves as your first point of contact for all of your health concerns and helps you navigate the complex Ontario Healthcare System.

  • At Genesis, our clients are never more than a few minutes away from the urgent attention they need. Your Genesis physician remains on call for urgent …

Comprehensive 3-Hour Annual Health Assessment & Plan

Comprehensive 3-Hour Annual Health Assessment & Plan

Your Genesis physician will conduct a 3-hour comprehensive medical assessment. It includes the following:

  • An identification of current and future medical risk factors.
  • A review of each individual’s personal, physical, psychological, social, and family profile. 

Access To The Allied Health Professional Team

Access To The Allied Health Professional Team

You have access to our allied health professional team as needed. 

  • A registered dietitian, holistic nutritionist, Doctor of naturopathic medicine, chiropractor/acupuncturist, osteopath, psychologist, social workers, professional fitness trainers, and an instructor in yoga and Pilates.

patient testimonials

What Our Patients Are Saying

“I had a couple friends who were long-time members at Genesis, and decided to finally sign up on their recommendation with Dr. Brown because I was tired of seeing doctors that rush you in and rush you out. She always listens to my concerns and really cares for her patients.” 

“Dr. Lichtman is always available to answer my medical concerns whether in town or traveling abroad. I can count on her guidance and medical advice whenever and wherever needed. I am very fortunate to be her patient.”

“Dr. Schwartz is the best diagnostician I know and the most caring doctor. She has helped so many people in my family and is always available for advice. I can’t think of a more passionate, smart, and caring doctor.”

Why Choose us

 No More Rush: 5 Reasons  
Genesis Makes
Doctor Visits Better

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Relaxed, Personalized

24/7 Access To Urgent
Medical Care

Same-Day Access To
Non-Urgent Medical Care

Comprehensive Annual Assessment

We spend 3 hours with each individual during their annual assessment to better understand their physical, emotional, and psychological health.

Access to the Genesis Allied Health Care Team

A registered dietitian, holistic nutritionist, Doctor of naturopathic medicine, chiropractor/acupuncturist, osteopath, psychologist, social workers, professional fitness trainers, and an instructor in yoga and Pilates.


Meet The Genesis Physicians

Dr. Rochelle Schwartz


Dr Rochelle Schwartz brings over 35 years of experience as a Family Physician in private practice to Genesis Professional Group and has a special interest in proactive, integrative medicine and healthcare advocacy.  She is well-recognized for her unconditional commitment to providing excellence in healthcare to her patients and is a highly respected family. 

Dr. Sharla Lichtman


Dr. Sharla Lichtman enjoys a reputation as a highly respected medical doctor with a particular focus on proactive, integrative anti-aging medicine. Her earlier degree in Psychology has enabled her to have a deeper understanding of the interconnection between physical and mental health.

Dr. Sheryl Brown


Dr. Sheryl Brown has over 30 years of practice experience. She has a special interest in integrative medicine, hormonal, anti-aging and wellness planning. Dr. Brown strives toward offering patient centered care, combining traditional allopathic medicine with a holistic wellness approach.

Dr. Joel Eisen


Dr. Eisen brings over 30 years of experience as a Physician in family practice, emergency medicine and hospital medicine to Genesis Professional Group. He has a special interest in personal, proactive, preventative medicine and mental health care.

Dr. Ben Welkovics


Dr. Ben Welkovics is excited to be part of the Genesis team. He has a special interest in preventive and proactive care, patient advocacy and health literacy. He is known for building collaborative, trusting relationships with patients, and together optimizing their health and wellness goals.


Meet The Genesis Team

Paula Gutfreund

Patient Care Coordinator

Paula is an RNA and has worked in the medical field for the past 40 years. She spent a number of years managing the urology department at Sunnybrook medical center. In addition to the work she does for Genesis, Paula spends her time volunteering with the Patient and Family Advisory Committee at NYGH.

Paula is known throughout the medical community and by patients for her warmth, sincerity, efficiency.

 Flora Biot

Patient Care Coordinator

Ingrid Surhoff

Patient Care Coordinator

Ximena Castro

Office Nurse

Sloane Aginsky

Office Nurse

Sasha Gollard


Genesis Professional Group

How To Get Started

Physician Consultation

Joins Genesis

3-Hour Health

24 / 7 Availability to
Your Genesis Physician

How Genesis Began

Dr. Sharla Lichtman and Dr. Rochelle Schwartz have been part of the Genesis Professional Group since its inception in 2001.

In the mid 1990s Dr. Lichtman and Dr. Schwartz  recognized that it was becoming increasingly challenging to provide medical care to their patients as the Ontario healthcare system began to experience cutbacks with a focus on the bottom dollar rather than quality healthcare.

In an attempt to advocate for their patients and the healthcare system they became politically active and founded the Coalition of Family Physicians of Ontario.

From 1996-2000, with a backing of a 4000 family physician membership they worked tirelessly to try to effect positive changes for healthcare and the practice of family medicine. After 4 years of persistent pressure on their medical associations and the government and a regular presence in the media, it became clear to them that their energy and efforts would be better served by doing what they could do best-caring for people in a model that enabled them to practice  personally focused, quality preventative healthcare.

Genesis Professional Group has now grown to include five physicians who all share the same values and deep commitment and  dedication to their patients.


Frequently Asked Questions

During your annual assessment, we spend time reviewing your personal, physical, psychological, social and family history.  We also do a detailed assessment of your past and present health in order to determine which issues need to be assessed and pursued in more detail.  We decide together what steps we can take, now and in the future, to move towards a healthier lifestyle. Throughout the process we address your risk factors to establish how we can help you become proactive in your own health care.  During your annual visit we also do a comprehensive physical examination, along with blood work, electrocardiogram, BMI, vision and hearing testing. All the results are compiled and presented in a comprehensive dossier along with our wellness and preventative medicine recommendations.

The Genesis Professional Group includes a registered dietitian, holistic nutritionist, Doctor of naturopathic medicine, chiropractor/acupuncturist, osteopath, psychologist, social workers, professional fitness trainers, and an instructor in yoga and Pilates.

As part of your annual assessment, you have a certain number of credits towards meeting some of the allied health professionals. The decision on who to see is made collaboratively with your Genesis physician based on each individual’s health needs and interests.

You can continue to see any of the allied health professionals for ongoing consultations on a fee-for-service basis that you arrange with the individual allied health professional.

Any visit concerning an illness, whether physical or emotional, is deemed “medically necessary” and is therefore covered by OHIP.

Your personal Genesis physician is available to you outside of office hours in the evening and weekends for urgent medical problems.

We have five Genesis physicians who are happy to cover for one another when one of them is away.  However, when possible and most often Genesis physicians will keep their laptops and cell phones accessible so they can be reached and remain in close contact with the office.

Our publicly funded healthcare system is being challenged with long wait times for medical testing and specialist consultations. Outside of the Genesis Clinic we cannot guarantee quick or easy access to any service.  However, our Genesis physicians are well-respected within the healthcare community and are comfortable to advocate for their patients when necessary and help them navigate through the complex maze of the healthcare system. In addition, we have relationships with a number of specialists and hospitals outside of Ontario and Canada and are happy to facilitate medical care and opinions with them when appropriate.

Call Us And We’d Be Happy To Answer Your Questions

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Phone Number
(905) 760-1415
Open Hours
Wed (9:00 am - 6:00 pm)

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